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5 Ways to Improve Your Business in 2015
It’s always exciting to come around to another April and a fresh start. Almost everyone vow to exercise more, to improve their skills or attitudes, or to give up an unhealthy vice. After the March month, April is a good time to take stock of how you’re doing and make some changes that will aid you in the long term. If you’re a businessmen, we’ve got some suggestions that will help make 2015 a great year for your business. If you think you could use a revamp, here are some ways to get started.
1: Always Think Locally
A small business’ marketing campaign should always have a local focus in mind. Even if you sell products or services in multiple cities, you’re best suited to conduct localized ad campaigns in each. This avoids the costs and the dilution of a more national approach.
2: Take Advantage of Free Marketing
A good advertising campaign is probably going to cost you some money, but this does not mean that every component of this campaign needs to behave similarly. When it comes to free marketing, you have nothing to lose except for an hour or two of your time. These days, social media sites present the most lucrative free marketing opportunities. Make a Facebook page and start a Twitter – you’ll be surprised how much exposure you can quickly gain.
3: Keep All Consumer Data
Many small businesses use consumer-provided data to send offers and promotions via email or postal mail. Larger businesses often take this a step further by hiring consultants and marketers to analyze the demographics behind this data. You may not be able to afford a consultant, but you can still keep a close eye on consumer data for any target audience indicators. Such indicators may inform the placement or content of your next advertising campaign.
These are just a few ideas for improving your marketing approach. While small businesses may lack the resources needed for a full-scale ad campaign, this does not mean that they cannot compete on the advertising front, so long as some focus and ingenuity are involved.
4: Use SEO and Social Media
One of the best places to advertise one’s business is on the first page of a Google search result, and the best way to insure such a position is through SEO. By working to create quality content and inbound links, a business – especially one that is more locally-focused – can move up rapidly in the results.
5: Have a Diversified Offline Mix
Even online marketing may be cheaper, it’s important for most businesses to have a concerted offline approach. Moreover, make sure that this approach is a diversified one. Since a couple radio or newspaper ads can quickly add up in cost, try simply to get your name out there through several different media and insure that you can hit a baseline level of consumer awareness in your local area.