Even, when I have to buy any product online and if website looks not good then I didn’t prefer it.

So the solution is to go all-out and make your website as e-commerce friendly as possible. Embrace the importance of your website and make it an integral part of your business model. I’ve gathered four best tips on how to have the best website possible. Go forth, redesign, and hop on that information superhighway.

1: Pick an Best Theme with Effective Colors

There are thousands options of E-commerce themes, But if you’re running an online store, you need to pick a design according to latest trends with photo sharing options and blog etc. Always choose a simple user friendly theme.

If you are using WordPress as your backed, then I suggest you some plugins to use; they will make your site better, faster, and easier to use. Woo Commerce, Pinterest, Share Buttons, Social Login etc.

2: Make it Mobile-Friendly (Responsive)

Mobile shopping becomes more popular with every passing year. 75% people are using internet on mobile. . Customers on mobile devices will look elsewhere to get their needs met; they want an easy-to-use experience that looks streamlined and functions just as well on their phones as on their desktop computers. So make your website mobile friendly so visitor can check item easily purchase it.

If you’re choosing Macwill so you don’t have to think about this. Just send your query to us.

3: Make website Secure and Trustworthy

Online shopping is very easy and time saving, but it does carry some degree of risk. You’re handing over sensitive payment information and virtually anyone could be on the other side, including hackers and thieves. So website owners to make their sites as safe and trustworthy as possible, and back up their claims with real security measures. I found a plugin to make secure your website from hackers. You can use iThemes Security plugin. It will gives you over 30+ ways to secure and protect your WordPress site. If you’ll be taking payments on your website, choose a payment gateway that is trustworthy and secure. Our extensive guide will take you through everything you need to know about payment systems. Finally, apply for an organizationally validated SSL certificate; Google recommends that all e-commerce websites be SSL certified, and it will help prevent accidental information breaches.

4: Go Social

Yes, it’s most important to show your business in world. Your first step of social is establish yourself in local listings. Having a local business listing can have a direct impact on your all engine rankings and as well as your traffic in general. Some people are using Google, Bing, Yelp, and the Yellow Pages to find businesses just like yours.

After the first step, be sure to sign up for a few social media accounts. It’s absolutely important to make your website user friendly. Register on any ecommerce website is very irritating for user, so give them options to login with his social media accounts. At least have a Facebook account, and a Twitter stream won’t hurt either. Social media is how you connect with your audience; it allows you to build a relationship with fans and reach new markets in a vibrant, they can share your product on his profile easily. A good Facebook business page can even get you more bookings and it will help you to promote your business on internet.

So guys, selling your products online can transform your business, and I think it’s very important to have a good designed and user friendly website. With these tips, you’ll be well on your way to managing the best e-commerce store around.

1: Always Think Locally

A small business’ marketing campaign should always have a local focus in mind. Even if you sell products or services in multiple cities, you’re best suited to conduct localized ad campaigns in each. This avoids the costs and the dilution of a more national approach.

2: Take Advantage of Free Marketing

A good advertising campaign is probably going to cost you some money, but this does not mean that every component of this campaign needs to behave similarly. When it comes to free marketing, you have nothing to lose except for an hour or two of your time. These days, social media sites present the most lucrative free marketing opportunities. Make a Facebook page and start a Twitter – you’ll be surprised how much exposure you can quickly gain.

3: Keep All Consumer Data

Many small businesses use consumer-provided data to send offers and promotions via email or postal mail. Larger businesses often take this a step further by hiring consultants and marketers to analyze the demographics behind this data. You may not be able to afford a consultant, but you can still keep a close eye on consumer data for any target audience indicators. Such indicators may inform the placement or content of your next advertising campaign.

These are just a few ideas for improving your marketing approach. While small businesses may lack the resources needed for a full-scale ad campaign, this does not mean that they cannot compete on the advertising front, so long as some focus and ingenuity are involved.

4: Use SEO and Social Media

One of the best places to advertise one’s business is on the first page of a Google search result, and the best way to insure such a position is through SEO. By working to create quality content and inbound links, a business – especially one that is more locally-focused – can move up rapidly in the results.

5: Have a Diversified Offline Mix

Even online marketing may be cheaper, it’s important for most businesses to have a concerted offline approach. Moreover, make sure that this approach is a diversified one. Since a couple radio or newspaper ads can quickly add up in cost, try simply to get your name out there through several different media and insure that you can hit a baseline level of consumer awareness in your local area.