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Importance of Responsive Website Designs


Have you asked yourself, “What is responsive Web design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an over sized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

Responsive Web design has become one of the hottest trends in 2013.  This is due in part to the  growth of smartphones and other mobile devices. More people are using smaller-screen devices to view Web pages.

  1.  Increasing your reach to tablet and mobile audiences:- Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development.  Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. Indeed, some Byte9 sites are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.
  2. One web-site and one set of code for every device:-  The beauty of having a responsive website versus a mobile friendly version is that you only need to maintain one set of code, one set of pages for your website so any changes or new functionality you offer to the desktop version are automatically available on mobile as well.
  3. Save time and cost on site management:-Clients will also find it much easier and less time consuming to manage and maintain a single site,  with much less content to manage. Additionally a single administrative interface can easily be optimized, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices. Business logic can be applied such that the overall mulch-device experience can be significantly enhanced within a single administration.
  4. Stay in front of the competition:-Most probably if you check your analytic, you will find out that already 10% – 30% of your visitors are coming from mobile/tablets and if you are not offering them a user friendly version you are losing customers.
    So, the added advantage of going responsive is that it will enable you to keep in touch with your customers and engage with them on every possible occasion.
  5. You are preparing now for the future:-The future of the web is mobile and it is estimated that by 2017 more than 5 billion people will use mobile phones. These are numbers and figures you cannot ignore and if you are not convinced that a responsive website can help your business now, it will certainly do in the next few years.
- Web Developer @Macwill

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